A vast market for innovative products
Genius’s long-term business strategy focuses on the consolidation and expansion of its global market presence. It remains competitive, safeguarding existing markets and sales channels and opening up new ones by developing new products and optimizing existing ones. We sustain our market position with several sources of income:
- - Sales via German wholesale customers (retailers)
- - Sales via international wholesale customers
- - Sales via teleshopping channels
- - Sales via TV advertising (infomercials)
- - Direct sales via online shop, newsletter, promotions etc.